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The choice of packaging for consumable items isn’t solely about protection of the item. While this is, indeed, a crucial element of the selection process, there are many other variables that need to be considered.
The following guide discusses the individual aspects that influence the ultimate option in which to package food items.
Choosing the right food packaging can be separated into two distinct elements: the reasons behind what influences your selection – in other words, why it’s so important – and the physical attributes.
Let’s first look at why your choices are so important.
With this in mind you can begin to whittle down the possibilities. These should be specific to the food product and, of course, be of an eye-catching design.
Whatever the material used (glass, paper, paperboard, plastic, steel, tinplate etc) you’ll need to consider the following:
The different types of food packaging materials all come with pros and cons. The key to selecting the right one for your particular food product will require in-depth consideration of these. Cost, of course, is a major consideration. This means that there will be, by necessity, some form of trade-off to allow for the right solution at an affordable price.
This is where taking advice from an expert source can pay dividends. High quality food packaging suppliers partner with you to determine the ultimate solutions. This will involve the needs of the product, the brand’s USP, customer messages, protection and transport requirements, social and environmental responsibilities, and – of course – that of cost.
Finally, it’s well worth looking at future-proofing your packaging choices. Re-branding is a costly exercise, therefore projecting forwards is an important aspect when settling on the final selection. Specialist design teams represent a significant advantage at the outset, often preventing a costly change of direction further down the line.
Perth-based Crystal Print & Packaging Solutions are WAs specialist folding carton packaging experts, offering a complete service from the design stage through to the production of the finished article. With a range of options that suit all budgets and needs, Crystal Print & Packaging Solutions is the only zero carbon printer in Western Australia and is fully committed to helping your company find practical packing solutions that meet your environmental and social responsibilities.
Give us a call on 08 9368 8555 for a no-obligation chat or contact us for more details.
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