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Everyone loves a celebration, and there’s no better excuse than a much-looked-forward-to holiday, such as Christmas, Diwali, Hanukkah, New Year and the like. As a retailer, forward planning for such events is crucial – and one that should be planned months before the date itself.
Branded packaging that targets these holidays is a valuable asset that has the power to grab attention, increase sales and boost brand awareness.
No company is too big or too small to take advantage of seasonal packaging. For most SMEs, anything between 20%-40% of revenue tends to be made in the final two months of the year. Customers are primed and ready to purchase products that epitomise celebrations at this time, and some companies fail to recognise this at their peril.
The following are a few of the major benefits when it comes to designing packaging for this time of year:
Seasonal packaging has historically generated huge amounts of extra waste as much of it isn’t recyclable. Paying attention to sustainable packaging is a key element of any strategic seasonal packaging line. Use renewable and/or compostable materials (think cardboard or carton packaging) and, very importantly, a producer that offers carbon-free printing.
Climate change responsibility is an enormous driver for customers at any time of year. Take full advantage of communicating your commitment to sustainability during the holidays and you increase the chances of customers returning to your brand throughout the year. Don’t forget to promote this on social media, perhaps creating a campaign and seasonal hashtag to help viral growth.
Crystal Print & Packaging Solutions is a leading WA company that offers every aspect of custom-created folding carton packaging – from the drawing board stage right through to production of the finished article. Add in the advantage of carbon-free printing and recyclable or compostable materials and it becomes easy to see why so many Australian companies have embraced their 21st century expertise and design.
Discover more about Crystal Print & Packaging Solutions here.
If you enjoyed this article you might also like Custom Holiday Packaging and our Guide to Product Packaging Design
