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Every industry has its jargon, and packaging design is no different. The following is a simple guide to some of the most-used terms, acronyms and terminology to help you understand them.
This is the packaging that holds the product and is what your customer unwraps to reveal the product inside. Examples include the carton that holds OJ or a cardboard box that cradles a precious piece of jewellery.
This is the medium by which groups of products are packaged together for transportation and/or distribution. These can be made from different materials depending on the amount of protection the products need. Cardboard is one of the most common. Secondary packaging is typically branded in the same way as primary packaging to easily identify the contents.
You may also hear packaging described in further terms as follows:
This is the medium by which groups of products are packaged together for transportation and/or distribution. These can be made from different materials depending on the amount of protection the products need. Cardboard is one of the most common. Secondary packaging is typically branded in the same way as primary packaging to easily identify the contents.
You may also hear packaging described in further terms as follows:
This is the presentation container that a retailer can put straight onto the shelf to display the products. It’s often abbreviated to SRP. Commonly used for items like sweets, toothpaste, milk cartons etc. Once again, this is usually branded for easy identification.
When products are grouped together on a shelf, they provide a visual display. This is described as shelf appeal. It’s a really important consideration as this look can either make a product stand out among competitors or fade into obscurity, depending on the packaging design.
The material on which the packaging design is printed, such as cardboard.
The term used to describe the 3D form of the packaging.
There are also many commonly used terms when it comes to the actual printing of packaging design.
Packaging design is best approached with the assistance of a professional design company. The importance of presentation can’t be overstated. In today’s competitive market it can make the difference between a product succeeding or failing, as poor packaging will fail to tempt consumers and build a quality brand.
Perth-based Crystal Print & Packaging Soltutions is a leading Australian company that specialises in this field. Their expert in-house design team will work with you to fully understand your product, brand and target market, offering a professional service from concept to delivery. Follow this link to see some examples of our boxes and tubes.