Signage and its Impact on Your Business

Whether you’re a start-up or have been in the game for decades, the following applies when it comes to any brick and mortar signage strategy

• Signage connects the real world with the virtual world: No business survives in today’s marketplace without an online presence. Signage offers the perfect solution to point customers towards your website, add a QR code for more information and to link the online and offline brand.
• Signage is hugely economical: Apart from the initial outlay, signs cost nothing (bar keeping them clean). Signs convey your brand, logo and any messaging you want to showcase to current and potential customers – and they do this 24/7/365 without any further input. Strategic signage is an important element of business branding, with the right creative design playing a vital element. Combine your signage with print marketing and advertising for seamless customer connection.
• Signage draws interest and increases your customer base: Drawing interest in your business is a key signage role. Clear signage with carefully considered information is a strategic element at the beginning of the sales funnel. It should communicate exactly what your business offers, not only tempting people into the premises but planting a seed in the mind of those that walk or drive on by. Big, bold signs that include a web address and, perhaps, a solution to a common need, might not be acted upon immediately by a potential new customer, but they may well return or visit your website at a later date.
• Signage drives impulse buys: Spur-of-the-moment purchases are easily driven through good signage. Creative use of colours, words, images and more on signs outside and inside your premises can pique interest and drive impulse sales.