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Open Mon-Fri: 8am-5pm | T 08 9368 8555
Signage is a pretty boring subject, right?
Actually, this couldn’t be any further from the truth. The signs you display around your premises play a powerful role in communicating with anyone who enters. From customers to employees, delivery people to your competitors, the quality (or lack of) of your signage speaks volumes…
A few strategic signs go a long way to creating a great atmosphere for all who approach and enter your premises. This includes both exterior and interior signage – carefully worded messages in combination with colour schemes and company branding go a long way when it comes to providing the right welcoming vibe.
Such a message should continue from outside to inside. It doesn’t need to be complex, just a few carefully created words are all that’s required.
Of course, another way to make your customers feel welcome is to provide them with quality navigation, which brings us neatly to our second point.
A few strategic signs go a long way to creating a great atmosphere for all who approach and enter your premises. This includes both exterior and interior signage – carefully worded messages in combination with colour schemes and company branding go a long way when it comes to providing the right welcoming vibe.
Such a message should continue from outside to inside. It doesn’t need to be complex, just a few carefully created words are all that’s required.
Of course, another way to make your customers feel welcome is to provide them with quality navigation, which brings us neatly to our second point.
One of the easiest ways to make people feel unwelcome is when they don’t know where to go. Waymarking signs are one of the simplest methods of rectifying this. From signs that point to the bathrooms to those that signal where goods are in a retail store, clear, concise signage not only improves the customer experience, but they relieve your staff of constantly having to give people directions.
Is there something you need your customers to know? Perhaps all your stock is organic or from local sources. You might want to let people know about an upcoming event or how easy it is to sign up for your loyalty scheme. It doesn’t matter what the information is, the important thing is communicating it.
Signage is one of the most effective and cost-effective methods of doing this. Plus, it doesn’t cost a fortune to do so and therefore represents an excellent return on your investment.
No one likes being ill-informed. If you’ve got something to announce, then get some signs in place to shout it from the rooftops! Perhaps you’re running a summer deal… Maybe employees benefit from a subsidised canteen… Signs are a low-cost way of bringing attention to current deals and vital information without breaking the bank.
No matter whether your business is a single entity or you have outlets across Australia, you need brand recognition. Signs are the perfect low-tech way to subconsciously imprint this into your customer and employees’ minds. Brand awareness is vital. Ensuring that it transcends every physical and online touchpoint is a crucial marketing method that far too many business owners ignore.
Your business signage provides a direct message as to the quality of your products and/or services. No matter how much time and effort you put into other elements of your business, people will automatically view shabby signage in a negative light. After all, if a business can’t be bothered to pay attention to what’s a relatively simple and low-cost aspect of their operation, why on earth should customers (and employees) think they can be trusted with the meatier elements of trade?
Carefully curated signage needn’t be complex or expensive. But the positive difference it can make to the customer experience can be truly powerful. So neglect it at your peril…
At Crystal Printing, we create signs to suit all needs and budgets. From simply printing your pre-designed requirements or working with you to create the ultimate blueprint for a range of business signage that stretches across all your company’s printed matter, we’ve got the right solution for your needs.
With more than 35 years in the business, we know a thing or two about printing. It’s easy to request a quote from our friendly service team or call us today for a no-obligation discussion.
