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Signage is a vital element of any business. From plainly telling customers what it is that you sell or services you offer to providing directions and that crucial advertising push, signage plays a huge element in marketing and customer satisfaction.
There are 5 major types of business signs, each of which should be carefully curated to ensure maximum benefits.
Printed signs still make up the majority of retail signage. In an increasingly digital world, there are some stand-out reasons why this traditional method of communicating with customers remains king – the first of which is cost. Physical signs are relatively cheap to produce, can be made fast and are quick and easy to place.
Good retail signage is clear, concise, and states intention in as few words as possible. In a world where we’re bombarded with a huge amount of information every second, getting the message across to customers in the simplest manner is the trademark of effective signage.
Pros of traditional retail signage include:
Cons of traditional retail signage include:
Takes longer to physically change a traditional sign than it does to alter a digital one.
Office signage typically serves a mainly informative role, although it can be combined with a promotional aspect. From directional signs to the company name and logos, this is a vital design consideration for both new office builds and refurbishments. Combining functionality with branding and the creation of ambiance, good office signage comes in many guises.
These include:
There are a multitude of uses for outdoor signage, including advertising, directional and informational. Because of its exterior use, it needs to be able to withstand whatever the environment throws at it. This means being printed onto weatherproof material or being encased in a poster holder (such as those commonly seen in bus shelters or at transport hubs).
Types of outdoor signs include:
Outdoor signage usually has an advertising element, something that can be extremely effective in raising brand awareness and tempting new custom. This cost-effective way of imparting a message to a wide demographic is one of the most tried and tested forms of advertising.
Display signage, such as that commonly used at events, has two primary purposes – to inform and to promote. Whether it’s a banner or flag advertising the entrance to a music festival or a media wall at a trade show, such signage is, by its very nature, loud and proud!
Display signage is typically fighting for attention in busy spaces, so needs to stand out from the crowd. This is where seeking design assistance from a professional service can pay dividends. What might look eye-catching in a standalone location can often be lost in the hullabaloo of a busy event. It’s important not to underestimate the importance of good display signage. Simple aspects, such as attendees being able to follow clear way finder signs or the promotion of your business in a positive light, are the hallmarks of great quality display signage.
Utilising vehicle signage is one of the best ways to get your company name and brand message across to a wide demographic. It’s a hugely cost-effective method as, once the initial cost is covered, continuously provides publicity – even when the vehicle is parked.
There are multiple ways that signs can be attached to vehicles, including:
Don’t let the ‘free’ publicity of vehicle signage stop at cars. Lorries, trucks, boats, motorcycles and more can easily be personalised with your company message and provide an impressive ROI.
Crystal Print has led the way in quality signage since the mid-1980s. Based in WA, we provide local, regional, and national solutions for business signage for every industry. Whether you need a full design and manufacture service or simply want us to produce your already carefully constructed blueprint, our leading signage service won’t disappoint.
Find out more about our signage solutions or request a quote today.
