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Packaging

Packaging represents so much more than a simple medium containing a product.

Retail Packaging

It’s the first thing a customer sees and has the power to make or break that crucial first impression. Nowhere is this more important than the field of retail packaging – an industry where multiple similar products compete for market share. We partner with you to ensure packaging design of excellence, perfectly created to transport and display individual products while promoting brand awareness and eye-catching design.

The creation of outstanding retail packaging is the backbone of the Crystal Print & Packaging model. Boasting a vibrant, talented design team, your company is guaranteed of a bespoke service. We develop packaging that perfectly defines your company message for the ultimate retail packaging solution. From start-ups with a single product to established brands that demand easily scalable retail packaging for multiple items, it pays to partner with our experts to ensure the very best showcase for your merchandise.

RETAIL PACKAGING FAQs

Custom retail packaging is a bespoke solution that’s designed to address both product and business requirements.

Absolutely not! The colour scheme can be as simple or complex as you like. Our design team recommend starting with an uncoated, plain white surface and building from there. This allows an unencumbered background to showcase your brand, message and product needs – an ideal base from which to create your bespoke retail packaging solution.

No – Crystal Printing specialises in folding carton packaging that’s ideal for retail.

Folding carton utilises a single layer of paper-based card on which text, logos and colours are printed. Corrugated packaging consists of two layers of outer sheets sandwiching a layer of fluted card (as usually seen in larger cardboard boxes). Folding carton packaging is considered a retail packaging solution that assists with branding and customer reach.

No, we’re a specialist folding carton producer.

Paper-based, single layers of card that are designed around your product and brand needs. Such packaging plays a vital element in branding, recognition and customer engagement.

Environmental responsibilities are at the heart of the Crystal Printing ethos. We only create retail packaging that’s wholly recyclable and compostable.

Our complete retail packaging solution means customers rest assured knowing that we not only meet, but that we exceed our environmental responsibilities. Not only will your bespoke retail packaging fully biodegrade on a compost heap over time, but our whole factory process is carbon neutral – with an annual net-zero carbon emission policy.

Digital printing begins with a graphic designer creating the required images, text, and colours on a computer. This is then digitally printed onto the surface of the physical product – in this case, your retail packaging.

As an Australian-owned and run company it means that we further reduce our carbon footprint because the whole retail packaging process is carried out in-country.

As the name suggests, single-sided printing only reproduces the colours, texts and images on one side of the packaging – most usually, the exterior. Double-sided allows content to be printed on the interior of the retail packaging as well.