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Dinosaur or Secret Weapon? The Role of Print Marketing in a Digital Age

The rise of digital content has changed the face of marketing forever. Old-school leaflet drops, envelope stuffing and the like no longer play key roles in lead creation. Instead email campaigns, social media connections, videos and a plethora of other online options creep insidiously into the daily scroll.

Print marketing is, therefore, dead. Or…. Is it?

In a world of 24/7 marketing noise, clever use of print marketing offers something very different from the constant flow of digital messages that the vast majority have learned to ignore.

Not so obsolete. How print marketing complements your digital efforts

While no one is suggesting that companies wind back the clock and focus sales funnels purely around the printed word, it’s vital that we don’t ignore its potential. A paperless world is a pipe dream that’s been made so by the significant overuse of digital media. This makes tangible, printed advertising and associated publishing highly valuable assets – if used correctly.

Advantages of printed marketing include:

  • Tapping into natural human curiosity. The simple act of touching and holding a piece of paper makes us glance at the content. Compare this to spam emails that, if they even make it to your inbox, are swiftly dispatched with a cursory click.
  • It can’t be scrolled past as you browse your Insta, Facebook, Twitter etc, etc feed.
  • Brand logos, colours, tag lines and more are instantly recognisable.
  • Items, such as calendars, diaries, yearbooks and the like create vital subconscious connections over extended periods.
  • Offers highly personalised advertising. Simple actions, such as paper quality and size can convey messages that the digital equivalent can’t.
  • Creates consistency across your whole brand.

Great marketing takes full advantage of both digital and printed media

The key to a rounded marketing strategy is to embrace both areas. In the busy digital marketplace, complementary printed material solidifies brand awareness.

It’s a mistake to think that printed marketing material only involves flyers and direct mailers.  The best printed portfolios include multiple options, all of which should represent a brand message that flows effortlessly between screen and paper. Examples of physical marketing elements include:

  • Greetings and Christmas cards
  • Invitations
  • Brochures
  • Presentation folders and wallets
  • Postcards
  • Wrapping paper
  • Boxes and presentation cards
  • Menus
  • Magnets
  • Stationery
  • Pens and pencils
  • Posters
  • Point of sale advertising
  • Envelopes, letterheads and compliment slips

In short, printed marketing remains as important today as it ever has. While companies will, naturally, direct a large proportion of marketing budgets to the digital plane, ignoring this core element of brand messaging is something that’s done at your peril.

At Crystal Printing, our design team offers the expert eye your company needs to curate your printed marketing inventory to meld seamlessly with the digital.

Our talented personnel are industry experts in the complex crossover world of print marketing. From brochure printing to pharmaceutical packaging and everything in between, we’re the go-to print provider for savvy business owners in Perth and across the country.

Contact us today to discuss your print marketing needs.