While we’ve put it at number 3 on the list, this certainly doesn’t mean that this is a less important element. In fact, it’s quite the opposite. Today, the sustainability of product packaging is more vital than ever – both to your customers and to your baseline profits.
Customers are more ecologically-minded than ever before. As millennials slide into an era where they have more disposable income and Gen Z move into the workforce, these environmentally-aware generations will penalise a brand that hasn’t considered this. They do this by voting with their purchasing choices, with many actively seeking out brands that utilise packaging that has the least impact on the planet.
Cardboard boxes and foldable cartons are easily more sustainable than bags. Plastic, foil and other materials that are commonly used with bagged packaging are unlikely to be recyclable or compostable – unless they’re made from wholly natural materials or are biodegradable. Boxes, on the other hand, are easily dropped into recycling bins or, if compostable, tossed onto a compost heap to naturally break down.
Taking all of these into consideration, the role of packaging is to protect, transport and display your products. The choice of box or bag will be directly impacted by your target market, level of luxury and brand message. Either way, how to best package your products is something that should be given your utmost consideration.
Cardboard box and folding carton packaging specialist, Crystal Print & Packaging Solutions is a leading supplier of quality sustainable packaging to Perth businesses and the wider Australian market. Their packaging solutions encompass every aspect, from design through to delivery, with a friendly team who work with you to understand your marketing and packaging needs.
If you enjoyed this post and found it useful then you might also like 5 Crucial Reasons Why Your Food Brand Needs Great Packaging and The Evolution of Snacking and Packaging Design
