5 Crucial Reasons Why Your Food Brand Needs Great Packaging
Every industry has its jargon, and packaging design is no different. The following is a simple guide to some of the most-used terms, acronyms and terminology to help you understand them.
Custom Holiday Packaging
Every industry has its jargon, and packaging design is no different. The following is a simple guide to some of the most-used terms, acronyms and terminology to help you understand them.
Packaging Design Terminology Explained
Every industry has its jargon, and packaging design is no different. The following is a simple guide to some of the most-used terms, acronyms and terminology to help you understand them.
Is Accessible Packaging the Key to a Better Consumer Experience?
Many areas of society have finally taken on board the need for accessibility for all. From mandatory disabled access to public places through to aids that help the visually impaired navigate more easily, life is gradually becoming more inclusive – at least in most developed countries.
Stand Out from the Crowd: 5 Ways Custom Packaging Can Increase Sales
No matter the niche, online sales are skyrocketing. While the ease and convenience of click-and-buy has been a major driver, the pandemic has also played a pivotal role in further influencing customer behaviour. This outcome of this means that packaging now plays a complex role – it needs to be eye-catching in-store, stand out online and very importantly, be sturdy enough to withstand being sent to a customer by courier or mail.
Recyclable vs. Compostable Folding Carton Packaging
Today’s consumers are more aware than ever before of how their purchasing choices impact our planet. This has a bearing on the type of folding carton packaging a manufacturer might choose for their products and critically, how this influences buyer behaviour.